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How to conduct focus groups with older people (03 Nov 10)

Ten simple suggestions - to make things go better for your participants


Here they are:

  1. Firstly remember that older people are not a homogeneous group.

    Some could be working whilst others might be long retired, some will be in good health whilst others might not be.

    This will influence which sorts of people you put together in your groups, because you should be trying to set up groups where the particip…

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