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What sort of person makes a good focus group moderator? (09 Jan 13)

Here are 9 things to look for. If this doesnít sound like you itís probably not your thing.


You canít learn how to set up and facilitate a focus group from text books as itís such a practical thing to do. It can also appear deceptively easy, but itís not.

Many people make the mistake thinking that any member of staff can run them.

This couldnít be further from the truth as a good focus group moderator needs certain qualities.    

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