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How to write and get the most out of a Focus Group Topic Guide – with a step-by-step example (24 Jun 07)

Your topic guide helps ensure a fruitful, relevant, well structured discussion – and saves needless time-wasting on the day


All focus groups are about some thing or things: the topic or topics.

Yet they are, by their nature, flexible, loosely structured. But you don’t want things so loose and flexible that the group runs off the rails and you end up at unknown, irrelevant destinations.

So it obviously makes sense to have a good topic guide.

The topic guide is the qualitative equiv…

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