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How a slightly different team for community focus groups may yield better results (08 May 07)

Why the traditional approach may not always be ideal with some intelligent ways to vary it


When you plan research, you usually have experts design the study, gather the data and analyze the results. This promises consistency, adheres to accepted professional practices and yields results other experts assume to be dependable and trustworthy.

However sometimes you may gain a lot if you include community members in the team. Indeed, community members have some obvious adv…

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