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How you ask questions will determine the sort of information you get (28 Nov 12)
Open questions - probably the most important feature of qualitative research
How you ask questions in a focus group will determine the sort of information you get.
If there is a golden rule for focus groups, it has to be to use open questions. It is this format that essentially defines qualitative research and differentiates it from it quantitative research.
An open question is one that permit…
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