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Successful Depth Interviewing Techniques (In house course)

How to discover what people really think and feel - not just what they tell you


As you know, people often tell you what they think you want to hear, or what they consider the “right” thing to say. This can seriously distort your service planning, to say the least.

Depth interviews enable you to consult and understand people’s views far more deeply than a questionnaire survey. That’s because they are grounded in the interviewees’ own experiences and views, with a minimal structure imposed by the interviewer. They are perfect if you want to know what people truly feel, think and aspire to.

They are also ideal in being simpler to organize and run than focus groups. Yet they generate tremendously rich information and can give you invaluable insights into customer and staff opinions. Despite these significant advantages, they are currently under-used in the public sector.

Successful Depth Interviewing Techniques meets the needs of anyone involved in research and consultation, as well as human resource postholders who need to undertake investigative interviews.

The workshop covers all aspects of one-to-one interviewing in an open ended way without using a structured questionnaire. In just one full day you leave knowing:

• How to use a discussion guide. Your discussion guide introduces the interview, take you to the main part of the interview and then winds it down. We show you how to design your own guide.

• How to set up and manage the interview – Subjects include practicalities such as timing and choice of venue, as well as how to introduce the interview and what topics you should start with.

• The interview stages and how to pace an interview - We’ examine what the key interview stages are and how to pace the interview so that you cover all the issues you intended to research.

• How to listen and question - We’ll show you the art of asking open ended question, as well as how to avoid three crucial common mistakes: using closed questions, leading questions and double questions, all of which prevent the interviewee from expressing their own views.

• How to use special questioning techniques that really do dig beneath the surface - You’ll look at how to prompt and how to probe and when to do to use these techniques to maximum effect. And we’ll show you how to use projective questioning techniques which really do cut through to the interviewee’s feelings and views.
 
• How to review the interview content - Finally we’ll examine how to analyse the content of the interview

You can tap into this experience today by emailing me at rod@rodlaird.co.uk or even  simpler telephone me, Rod Laird, on 01494 872 836

 



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What delegates say about this course:

"Found the course very informative, trainer knowle-
dgeable. Good mix of delegates, very useful to meet people in similar roles, pick up ideas etc."
Karen Chambers, Tenant Involvement Project Manager, Axiom Housing Association