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10 reasons to use qualitative research in your everyday work (08 Dec 15)
You may have all the statistics – but what do the people behind them think and feel
Quantitative research gives you the figures – but unless you know what lies behind them, how can you be sure you’re doing the right thing for those you provide services to?
That’s where qualitative research comes in. It reveals the people, their thoughts, their emotions and their stories. It is one of the most powerful strategic tools for understanding your service users and thei…
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