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Why exact wording in questionnaires matters (18 May 18)

Even when religion is involved


Survey research is premised on the fact that all respondents are asked or have to read the same questions in the same way. 

Researchers will have written any survey questionnaire as clearly as possible so that there can be as little misunderstanding as possible.

These two principles combined produce what is known as standardized question wording and its this that …

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