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Eight things to think about when when interpreting qualitative data (09 Apr 13)

Some simple rules to follow when making sense of qualitative data.


Many people feel overwhelmed by the scale of the task of analysing qualitative data.

This is often the case with smaller  projects where techniques for analysis that have been developed for large qualitative research projects are just not feasible.

Dick Krueger, a leading North American qualitative researcher,…

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