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A checklist for jargon (18 Jun 14)

Words and phrases we should all be careful of


By far and away the most important thing to avoid in writing is jargon. This is the single biggest bucket of cold water you can throw on your readers.

By jargon I mean words or expressions that mean nothing to your readers.

They might mean something to you and your colleagues but if they donít mean anything to your readers you may as well be writing gobbledegook.

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