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Why you shouldn’t conduct a survey and 5 things you should never do if you can't do without one (22 Jul 13)

The simplest research task of conducting a survey is often overlooked mis-used, because it seems so simple.

If your survey is ill designed, you get meaningless data, poor response rates and may frustrate, even enrage some respondents.

But often you might not even need to conduct a survey in the first place.

Do any of these sound familiar?