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What to do and what NOT to do - when you (or anyone else) writes to get funds or help (17 Nov 17)

This simple check-list will give you a far better chance of success in these dire times


Here is the one thing you should never do. Donít try to make the reader feel guilty. It kills interest immediately. Nobody likes feeling bad,

Having got that out of the way, does your message:

1. Mention a specific problem - such as a lack of a place for young people to meet which results in their getting in trouble with the police?

2. Give a solution your reader can easily relate to and help with?

3. Talk about people rather than a cause or a project because people give to people?

4. If possible feature a particular person readers can relate to

5. Say it is an emergency, because you are more likely to get money if you do.

6. Say how little money will be spent on administration, because no one wants

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