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A few silly questions to ask about your newsletter – with a few answers you might like to think about (10 Jan 08)
I have no figures to prove it, but I bet the newsletter is the most common form of communication in the public sector
From many years’ observation I am pretty certain it gets the greatest investment in time and money. Yet oddly enough, here as so often, I suspect we are so busy doing what we are doing that we never stop to ask some pretty simple questions.
And what could be simpler than asking what is a newsletter? It’s so simple it may seem stupid, but please bear with me if - even more simply - I divide the word into two.
Now at this point, let me say that if you are 100% happy with your newsletter, read no further. But if you think it could be better, please keep reading.
Clearly, your newsletter delivers – or should deliver - news in the form of a letter.
Well as I write this I am looking at a selection of newsletters from all over the country and asking myself some more simple questions.
- How many look like letters?
- And if they are supposed to be letters, what sort of character should they have? How should they read?
- What sort of news should they contain?
The answer to the first question is, again, simple. Hardly any of them look like letters. Most of them look a sort of mini-magazine or a leaflet that got a bit too big for its boots. Quite a few look quite expensive little productions
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