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Where print goes wrong – and how to get it right: some practical guidelines – including ways to save money (30 Sep 07)

Start by specifying exactly what you want, with no room for doubt, and you’re half way there

Here’s a simple analogy to show why making mistakes when buying print is so costly – and why getting it wrong is one of the most common causes of a bad day.

If you go and buy an office chair then decide it doesn’t quite match your colour scheme you can always send it back. The makers can sell it to someone else.

But you simply can’t send back 20,000 brochures because you…

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