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10 top tips for writing a leaflet (21 Aug 07)

You can plan for a leaflet as you would a newsletter, but the big difference is how much space you have.

1. If you add pictures it usually works better than words alone.

2. Every picture should be captioned.

3. Try to keep to no more than 2 - or maybe 3 - typefaces at most.

4. If you can only afford a single colour leaflet, you can make it more attractive by printing on coloured paper – but make sure it is a light pastel colour or you will affect legibility and comprehension.

Don’t waste an opportunity by printing on one side only. You could

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