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"How these simple tricks get your writing read" (01 Aug 17)

Whether you think youíre a natural writer or not you can always improve. And itís quite easy.

Did you think writing is a skill only a few are born with? That you either have it Ė or you donít?

Well, the truth is, some people do have more inborn ability than others. But itís equally true that no matter how much or little of that ability you have, you can improve by studying technique Ė tricks, if you like.

For example, the headline at the top uses…

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How to write copy that works