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How to write headlines that grab – and make people start reading (13 Feb 09)

If the headline fails, so does the rest of the article. Yet most headlines are weak “label” headlines. What can you do?

Here’s one of the most famous headlines ever written:

“Freddy Starr ate my hamster”.

That headline is so famous you can get cufflinks bearing The Sun front page that launched it onto the world.

Why did it work so well that people remember it over 20 years later? Not just because of the subject, but because of the construction.

Would …

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