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Why talk to everybody when you only need to talk to somebody? (01 Apr 15)

Better research leads to greater insight; and greater insight is the foundation you need for better results

One of the best ways to gain such insight is through purposive or, as some call it, purposeful research. Unfortunately it is a grossly underused technique and frequently misunderstood when it is used.

Often even long-established, highly regarded research companies lack a firm grasp of it. This is a tragedy and a waste. The concepts involved are no…

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