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15 things to think about when writing online copy (22 Aug 14)
These top tips could save you a lot of time and trouble
Here are some simple points to consider when you next write something online.
• It takes 25% longer to read the same text online as it does in print
• So text should be 50% shorter
• Users take 1.5 seconds to make up their mind as to whether to
read a web page
• So no warming up copy. Start with your key points as even scanners will se…
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