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When marketing anything spelling things out in detail usually works best (03 Aug 14)

Why you need to spell things out

This includes when you ask for action.

If you want your readers to do something as a result of having read your article, make sure you tell them exactly what you want, and how they should do it.

This is not ‘talking down’ – it’s common sense, and common courtesy.

“Email me at..” “Call me on..” “Tweet me at..”

And if you work in customer services don…

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