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What people like to read (03 Apr 14)

Secrets of headlines that make people want to read

You may not think of your social media posts or residents' newsletters as advertisements, but you are usually trying to get people to do something, so they are very similar.

In fact the same principle applies to all communications. If you donít start with something that grabs people, youíre in trouble.
In fact the average advertisement is looked at for …

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