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Donít worry if your copy is long Ė make it interesting and your audience will read it (04 Jan 13)

Why long fundraising letters work better than shorter ones

Drayton Bird recently posted this excerpt from The Fundraiserís Guide to Irresistible Communications: Real-World, Field-Tested Strategies to Raise More Money by Jeff Brooks.

Iíve contacted Jeff to check that I can reproduce it as well, as itís the best article on the subject of long copy versus short copy Iíve ever come across.

Aunt Ruth was smiling. Aglow with happine…

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