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Don’t worry if your copy is long – make it interesting and your audience will read it (04 Jan 13)
Why long fundraising letters work better than shorter ones
Drayton Bird recently posted this excerpt from The Fundraiser’s Guide to Irresistible Communications: Real-World, Field-Tested Strategies to Raise More Money by Jeff Brooks.
I’ve contacted Jeff to check that I can reproduce it as well, as it’s the best article on the subject of long copy versus short copy I’ve ever come across.
Aunt Ruth was smiling. Aglow with happine…
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