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When marketing to older people is a matter of life and death (24 Oct 17)

Many older people simply don’t know what products and services are available to help them. This means you have a tough marketing job on your hands. Here are 10 things to think about

Few things are a matter of life and death – but care and support services really are. Yet many, maybe most older people are worryingly unclear about what is available and where they can go to get them. 

Over 30 per cent of the UK population are above the age of 50 and there are currently more people in the UK above the age of 60 than under 18. No wonder, this is an impo…

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