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How to set up and run focus groups with teenagers - 1 hour live Webinar - £99 (plus VAT)

Teenagers. Hard to reach. Not exactly communicative. How on earth do you run focus groups with them and get them to talk to you?


Announcing an entirely new webinar:
How to set up and run focus groups with teenagers 

11 am - 12 o’clock –  15 March 2011

In March I’m hosting a special event with one of the UK’s top experts in this field, Martyn Richards and I’d love you to join us.

Because it’s a webinar you can benefit from his knowledge and join in without leaving your desk.

As you probably know, a webinar is run on the Internet - a speaker presents the same kind of information as you’d get live at a training course.

You can hear the speaker live. You just need a computer linked to the Internet. You can ask questions, over the phone or by typing text on your computer which appears on the speaker’s screen. 

These webinars run over the Internet as a series of hour long live “seminars on the web” and each cost £99 (plus VAT)  plus VAT.  

It would be an understatement to say that teenagers are the easiest bunch to communicate with.

The familiar picture is of teenagers sat round a table, heads bowed, staring at their feet and saying nothing. 

It doesn’t have to be like this but you do know how to win them over which is why we are putting together an entirely new one day course.

So … do you remember when you were a teenager? How you felt? The way nobody understood you? The things you found it hard to talk about? The way you only felt comfortable discussing things with your friends?

It’s all part of being an adolescent. But it makes it hard for adults to run effective focus groups with them.

You have to make teenagers feel comfortable, and willing and able to communicate. You need to know what makes them tick. You need to know how to talk to them, and how to listen to them.

You also need to know what type of language to use. Don’t forget, anybody over 20 is old for a teenager so if you try too hard and use their language you will sound like a total phoney – and pretty foolish.

There are also special ethical issues and tensions which arise from finding the answers to deeply personal issues and the need to protect teenagers’ identities and respect their confidentiality.

These things all need to be thought of before you run any focus groups with teenagers, as well as how you will deal with the matter of informed consent and their right to withdraw from participating in any of your studies. 

In fact there is a pretty wide range of things to bear in mind. And nobody is better equipped than Martyn Richards, a youth researcher with many years experience.

Martyn will cover these topics:

While Martyn won’t turn you into expert focus group moderators in one session, he will share with you many tips for getting young people to share their views with you in a constructive way. 

Your trainer

Martyn Richards is one of the experts on the subject and has worked in the public, third and private sectors as a researcher of children and young people.

 

 

What delegates had to say about this Webinar and trainer

"I feel this type of training offers excellent value for money and also find it easier to absorb information in smaller chunks."
Sara Sollis, Resident Involvement Officer, Knightstone Housing Association

"A very informative presentation, given me the confidence that the way in which I organise and handle my role with my groups is on the right track. Thank you!"
Kimberley Hoddinott, Next Steps Co-ordinator, Berwickshire Housing Association

"Really really helpful - thanks."
Kayley Harding, Play Co-ordinator, Westcountry Housing Association



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