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How patients’ stories can shape better health services

Give patients the chance to tell their stories – you'll find it far easier to provide services that really meet their needs.


Stories are hugely powerful because they create and capture emotion – which quantitative approaches can't do.

In fact when you think about it, we use stories every day to stop and think about what has happened, why – and what we can do about it. Those who communicate for a living – politicians and the media – use stories all the time to great effect.

But how can we capture and use stories to bring about positive change to the services we provide? It's not just a matter of getting stories. You need the ones that reveal the most.

It is not straightforward. You need good facilitation skills. You must be willing to forego the need for statistics and deal with people's emotions. You need to know how to make sure the story relates to what you are examining.

In short, you need many skills, and considerable knowledge. In this day full of discussion and group work we cover some key areas:



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