How an "intelligent" database boosts resident and community involvement – even if you’re a technophobe
If you say the right thing to the right person – or group – at the right time, your message strikes home and gets results for much less money. The key is a good database.
Do you communicate in a way to encourage community involvement? Then you really should consider whether you are using your database as well as you can – or whether it is as good as it could be.
Properly used, a good database allows you to target your messages at different groups of individuals. This makes them more relevant – and far more cost-effective. Without a database, many of your messages will be seen as “junk”.
You don’t have to be technically minded to understand or use a database intelligently.
They don’t have to cost a lot, and as long as you follow a few simple rules you don’t have to worry about the Data Protection Act.
Our new one day course tells you, without mind-numbing jargon, all you need to know:
- What a database is and why you need one
- How to decide what you really want your database for
- How to specify the type of database you need
- How to justify the cost of buying a database and choose the right software
- How to know what data you should and shouldn’t collect
- How to get people at the grassroots to collect data for you
- How to maintain data effectively and keep it useful
- How to use a database to improve your communications with the wider community
- How to ensure your database remains legal
Your trainer
Sarah Denner Brown is one of the best direct marketing teachers in Britain. She’s a terrific speaker and in 2001 was named as the Institute of Direct Marketing’s trainer of the year.
What delegates say about this course and trainer
"Excellent course!"
Beverley Heaton, Community Investment Manager, Guinness Trust
"Excellent, thank you very much!"
Sylvia Johnson, Smoking Cessation Co-ordinator, Selby and York Primary Care Trust
"Enjoyed the day, found Sarah a very interesting & entertaining speaker."
Joanne Watson, Marketing & Graphic Designer, Home Group