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How an "intelligent" database boosts resident and community involvement – even if you’re a technophobe

If you say the right thing to the right person – or group – at the right time, your message strikes home and gets results for much less money. The key is a good database.


Do you communicate in a way to encourage community involvement? Then you really should consider whether you are using your database as well as you can – or whether it is as good as it could be.

Properly used, a good database allows you to target your messages at different groups of individuals. This makes them more relevant – and far more cost-effective. Without a database, many of your messages will be seen as “junk”.

You don’t have to be technically minded to understand or use a database intelligently.

They don’t have to cost a lot, and as long as you follow a few simple rules you don’t have to worry about the Data Protection Act.

Our new one day course tells you, without mind-numbing jargon, all you need to know:

Your trainer

Sarah Denner BrownSarah Denner Brown is one of the best direct marketing teachers in Britain. She’s a terrific speaker and in 2001 was named as the Institute of Direct Marketing’s trainer of the year.

What delegates say about this course and trainer

"Excellent course!"
Beverley Heaton, Community Investment Manager, Guinness Trust

"Excellent, thank you very much!"
Sylvia Johnson, Smoking Cessation Co-ordinator, Selby and York Primary Care Trust

"Enjoyed the day, found Sarah a very interesting & entertaining speaker."
Joanne Watson, Marketing & Graphic Designer, Home Group 



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