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How to make Twitter work for local government - One hour live webinar

Twitter – Life moves pretty fast – and so does Twitter - so you need to keep up


2pm - 3pm - 15th November 2012

Twitter is the one of the fastest growing ways that local government is using to communicate with their residents and stakeholders.

It began in 2006 as an experiment in instant communication and has grown so quickly that very few organizations aren’t using it in some way.

Local authorities use it for all sorts of reasons. They use it to communicate with their service users and partners. They use it to listen to what people are saying about them. And they use it to learn from other organisations.

One measure of success is the number of followers you have. Why is it that some organisations have got thousands whilst other have just a handful?

What should you know about Twitter? How on earth are you going to find and keep those followers? And what do you do if someone tweets something embarrassing?

These are some of the reasons why we are hosting a one hour webinar on the topic.

In sixty minutes you'll cover the absolute essentials of how social landords can build and maintain a successful presence on Twitter:

Topics include:

• Why are local authorities using Twitter and what do they hope to gain from it?

• How do you staff and resource it?

• How do you get residents to follow you and how do you use Twitter to engage with residents?

• What sorts of things should you tweet about and where do you find material? 

• What hashtags should you know about if you work in local government?  

• What is the Twitter culture and is there a code of ethics?

• How do you find followers and how do you encourage them to stay?  

• How to inspire people to ‘Tweet’ and ‘ReTweet’ your stories?

The webinar is ideal for either those local authorities who feel a bit behind about Twitter, or even social media generally, or those who simply want to keep up with their colleagues.

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Your presenter

John Shewell is the Head of Communications at Brighton & Hove City Council. In 2009 he instigated the first-ever online mapping of a local community to identify the key influencers that the council should connect with to build the organisation’s reputation.

This piece of work led to the council introducing social media as part of the organisation’s overall communications and customer service offer. Social media is now firmly embedded across the organisation and devolved to the frontline enabling staff to connect with citizens about services. As a result, social media has helped improve the organisation’s overall reputation – which has increased by 21%



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