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How to make Twitter work for social landlords - A UK case study for the Australian Social Housing Sector - One hour live Webinar

Twitter – Life moves pretty fast – and so does Twitter - so you need to keep up


3pm -  4pm -  19 September 2012 (Eastern Australian Standard Time)

Twitter is the fastest growing way that social landlords in the UK are using to communicate with their residents and stakeholders.

It began in 2006 as an experiment in instant communication and has grown so quickly that very few organizations aren’t using it in some way.

Social landlords in the UK use it for all sorts of reasons. They use it to communicate with their residents and partners. They use it to listen to what people are saying about them. And they use it to learn from other organisations.

One measure of success is the number of followers you have. Why is it that some organisations have got thousands whilst other have just a handful?

What should you know about Twitter? How on earth are you going to find and keep those followers? And what do you do if someone tweets something embarrassing?

These are some of the reasons why we are hosting a one hour webinar on the topic.

In sixty minutes you'll cover the absolute essentials of how social landords can build and maintain a successful presence on Twitter:

Topics include:

• Why are social landlords using Twitter and what do they hope to gain from it?

• How do you staff and resource it?

• How do you get residents to follow you and how do you use Twitter to engage with residents?

• What sorts of things should you tweet about and where do you find material? 

• What hashtags should you know about if you work in social housing?  

• What is the Twitter culture and is there a code of ethics?

• How do you find followers and how do you encourage them to stay?  

• How to inspire people to ‘Tweet’ and ‘ReTweet’ your stories?

The webinar is ideal for either those social landlords who feel a bit behind about Twitter, or even social media generally, or those who simply want to keep up with their colleagues.

Follow us on Twitter

Your trainer

And who better than Paul Taylor, of Bromford Housing to lead the webinar. Paul has established himself as one of the experts in the housing world on the subject. You can see what I mean by jumping on over to his Twitter account here.  I n sixty minutes Paul will cover the absolute essentials of how social landords can build and maintain a successful presence on Twitter. Bromford Housing have over 100 staff who are active users of Twitter so they really do have a wealth of experience.



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