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How to handle a complaint on social media - One hour live Webinar

The way the public communicate is changing so fast it’s almost incredible. It also means that the way they air their grievances about you is changing


                                             11am -  12pm - 15 August 2013

When people complain now, where do they go?

Increasingly it's towards social media platforms like Facebook, Twitter and forums.

Why? Because it’s a quick fix.  It’s 24/7, fast, cheap and much easier than making a phone call or writing a letter. It’s also highly visible to the wider public.

Above all people are using social media because they are much more likely to get their voice heard.
  
Most organisations are learning to adapt to this new consumer trend and often have to learn quickly when a situation becomes critical. Inevitably some are unprepared and left with no choice but to create and implement a reactive social media strategy.

While organisations are unable to control what is said about them in public, staying ahead means learning how to monitor what's being said about your organisations on social media, and then learning how best to deal with it.

In fact the latest research shows that 65% of UK consumers believe social media is a better way to communicate with organisations than call centres. Conversely, over 50% of complaints using social media are being ignored.

That’s why we have asked Chris Reed of Fishburn Hedges, the UK's leading social media and public relations agency, to share his insights in a one hour live webinar.

Chris will cover these topics in one intensive hour.





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