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How to engage and consult with young people using social media - One hour live webinar for the Australian public sector - $199

Q: How do you reach and involve young people? A: You have to go to where they are. On the internet.


             11am -  12 pm  Australian Eastern Standard Time – 28 July 2011

Here’s a startling fact for you. Even I was surprised. 90% of 16 to 29 year olds use the internet daily.

If you work with young people this information is enormously important. Because not only do they have easy access to the internet and the social media that thrive there. Their lives revolve around them to an extraordinary degree.

They use social media for entertainment, to plan events and organise their lives, to pass the time of day, to give their opinions and vent their feelings, to seek help and advice, to discuss things, to play games and above all to develop their online presence and identity and socialise with offline friends, colleagues and acquaintances.

So it stands to reason that if you want to communicate with and involve young people and you aren’t using social media then you are missing a  big trick.

It’s no surprise then that there isn’t a part of the Australian public sector that isn’t making some use of social media.   

They are using it for all sorts of things with young people:

To provide young people with information about their services and other relevant organisations
To put young people and community groups in touch with each other
To facilitate networking with other young people who are concerned about local and national issues that affect them such as gun crime
To gather young people’s views and encourage debate
To create opportunities for young people to mobilise to take action on issues that affect them
To promote and invite young people to events
To post photos and videos about activities and events that interest them

But don’t worry if your organisation isn’t up to speed yet.

In 60 minutes and from the comfort of your own office you will cover some of the key concerns that people often have about using social media with young people:

What are the risks of using social media to engage with young people?
Is there a recommended minimum age to engage with young people on Facebook?
How do you ensure the privacy of young people who engage with your service via social media?
What’s all the debate about privacy settings and what does it mean for organisations that are using Facebook to communicate with young people?
Should organisations let young service users be friends of staff?

You will also cover:

How to use the Internet to learn more about and understand the experiences of the young people you work with and to create opportunities for meaningful youth participation
How social media can add value to your engagement with young people face to face or through other communication channels
Practical tricks and tips for using social media platforms such as Facebook and Twitter to reach young people
How to attract young people to your social media presence and how to keep them engaged
How are other organisations using Facebook to engage with young people?
How are young people themselves mobilising their peers online to create social change

Your Trainer

Your tutor for this live one hour webinar is Michelle Blanchard, from the new Cooperative Research Centre for Young People, Technology and Wellbeing (YAW-CRC) which is based in Melbourne. YAW-CRC conducts research to better understand how technologies can be used to ensure that all young people have the opportunity to grow up safe, happy, healthy and resilient. 

Michelle is passionate about the benefits that new technologies can bring to communicating with and involving young people. She has written and presented extensively on this topic and she’ll give you a step by step guide on how best to use social media to engage with young people.



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